Sustainable business is good business

Through regulation, government can aim to protect us from the negative effects of unsustainable business. Through policy and stimulation programs, government can support investment and innovation into more sustainable business. But the government’s power is limited. It cannot regulate public demand. It is slow to drive positive changes in our behavior. It cannot choose between competing innovations and opportunities.

The founders of RenewThink believe that businesses and entrepreneurs are best placed for that. We believe in market forces, in innovation by the private sector. We believe in the capacity, willingness and ability of businesses to drive sustainability. Because in the end, it is good business.

Purpose creates profit. The drive towards sustainability drives innovation, competition and investment. Demands a solid return on that investment. That is what RenewThink aims to support and accelerate. We truly believe in the alignment of public interests and business purpose. For profit. For society.

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